The First Impression is the Last Impression
Every year millions of mobile apps are launched on the Google Play Store, but only very few become successful, and that too for a shorter time. The only reason is the first impression of the apps. If any users do not like the app when they download it for the first time, then this will increase app abandonment rate, and the Play Store will slowly decrease the visibility of the app. This happens because most mobile apps cannot deliver a smooth UI/UX, and these apps fail to retain users or attract new users.
We here at Esspesoft employ some of the best mobile app developers in Kolkata who can understand your app development requirements and accordingly can develop a smooth and functioning mobile app that will stand out from the crowd.
Prioritising User Engagement
User engagement is a crucial part based on which your mobile app’s success can be determined. If your mobile app has a better user experience, that means if people can perform any desired task smoothly, such as shopping, booking tickets, or accessing information, then users will spend more time on the app. A well-designed user experience focuses mainly on building emotional connections with the users through various design elements such as consistency, colour schemes, and a clear layout.
From our experience as a mobile app development company in Kolkata, we have seen that users tend to spend more time on mobile apps with better UI/UX, which is a potential parameter for the success of your mobile apps.
Success Means Conversions
Good UI/UX is not just about making the interface of the mobile app beautiful and engaging, but rather reflecting on the conversions and revenue. A well-informed UI/UX with clear CTAs can effectively guide users to complete their desired actions like purchases, signing up, subscriptions, and many others. Similarly, it is also important to make the navigation simple and to the point so that users do not get confused or face any difficulties before taking any desired action on your website.
By hiring the best mobile app developers in Kolkata from Esspesoft, you can always have an option to strategically design your mobile apps with things such as clear call-to-action, simple and seamless navigation, and easy checkout flow. This will increase the conversion rates and will also help you retain loyal customers.
Lower Development and Maintenance Costs
When your mobile app has a well-defined UI/UX, then it can effectively guide users to take the desired action. This way the areas of improvement will become few to none, and that means you can save a lot on the development and maintenance costs. Most mobile apps nowadays face issues with maintenance as developers invest a lot of time in making the app up to the mark for better usability and functionality. This way, mobile app owners continuously need to invest in development and maintenance to give users a better experience.
That is why we here at Esspesoft not only provide affordable mobile app development services in Kolkata but also make sure to make it foolproof and error-free so that you do not need to spend extra on unnecessary maintenance and development.
Hire the best mobile app developers in Kolkata from Esspesoft
At Esspsoft, with our six years of experience in providing mobile app development services in Kolkata, we always aspire to stay ahead of technology. We stay abreast of any emerging or new technologies that not only impact but also revolutionise the mobile app development landscape. However, we understand the struggles of start-ups and small businesses as we are also among them, and that is why we provide affordable mobile app development in Kolkata. With us, you can expect a mobile app that is smooth, functional, and largely aesthetic, if that’s one of your requirements. We take pride in maintaining transparency with our clients throughout and after the development life cycle. Explore our website to learn more about our services and connect with us to get a quote.